Prada

Prada: known not for following trends, rather for setting them. Although the house was founded over a hundred years ago and its beginnings as a purveyor of the finest luggage are famously remembered, Miuccia Prada – founder Mario’s granddaughter – is quoted as having said that she avoids nostalgia. Contemporary is king and the thinking is forward, meaning one of fashion’s most distinctive brand DNAs, designs to love forever and countless seasonal It pieces.

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