Launched in 2014 by Pookie and Louisa Burch – stepdaughters of fashion heavyweight Tory Burch – Trademark is as much a brand as it is an ethos. The designer duo’s intentions are to present women with accessories that can each be injected with personality, thus becoming trademarks in themselves. Cue elevated shoe closet staples, inspired by “American minimalist art and the timelessness of good design”.

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