ADIDAS

Way back in 1949 a certain Mr Adi Dassler founded his almost namesake brand for sports shoes, which then kitted out the German football team in 1954 – quickly known the world over. From football pitches to the basketball court and soon after to the big bad world of fash: adidas sneakers are now among the most covetable classics. A ’90s ad campaign first demonstrated their versatility and showed supermodel Kate Moss in a pair, styled with a dress. What with the “Stan Smith” and “Superstar” styles – to name but a few – a staple for most modern-day wardrobes, it doesn’t appear that any of us has ever looked back.

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