Fenty Puma by Rihanna

The coming together of a sportswear giant and a music-cum-style icon was only ever going to be a recipe for success. Tick. Bad Gal Riri’s joint venture with Puma – formally known as Fenty Puma by Rihanna – began in 2015, soon staking its claim in hype industry-wide to such an extent, that an entire clothing line and urban shoe styles are now presented on the runway each season.

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