REEBOK

With the hype surrounding aerobics during the 1980s to thank for initial popularity, Reebok – first established in England in 1895 before later joining the Adidas family – wasn’t actually called Reebok until 1958. The once called “Freestyles” soon became the most sought-after sneakers of the decade, whether in the studio or on the streets, or as the sprint-ready running shoes they were first conceived as. Fun fact alert: the brand takes its name from the Afrikaans term “Ribbok”, translating in English as rhebok – an animal known for its agility.

Reebok
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